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How to cut junk mail with DMAchoice

DMAchoice is a mail preference service run by the ANA, the Association of National Advertisers. Companies that subscribe to it take your name off their mailing lists for new customers.

Updated October 16, 2026

Nope is not affiliated with DMAchoice or the ANA. If a step looks different, follow the site's own instructions.

What DMAchoice stops

  • Catalogs, magazine offers, donation requests and store promotions
  • From companies and groups you have no business relationship with

It doesn't stop bills and statements, prescreened credit and insurance offers, political mail, mail to the current resident, or mail from companies you bought from or gave to in the past two years. DMAchoice estimates you'll see an 80% drop, not an end to all promotional mail. For prescreened offers it points to OptOutPrescreen.com.

How to sign up for DMAchoice

  1. Go to DMAchoice and tap New user? Register: dmachoice.org (opens in a new tab)

  2. Enter your name and address. You can add up to four more versions of your name and four more addresses.

  3. Enter your email, a password and your phone number. Your email becomes your username.

  4. Pay the fee to finish: DMAchoice charges $8 online, by card or PayPal, for a 10-year registration.

How long does it take?

DMAchoice says to allow 90 days, because some mailings are prepared far in advance.

How long does DMAchoice last?

DMAchoice keeps your choice for 10 years, then you can renew it. Companies that don't subscribe to DMAchoice never get your request, so some mail will keep coming. Keep a note of the date you opted out, and send your request again after you move or change your name.

Does it cost anything?

Yes. DMAchoice says the ANA charges $8 to register online or $9 by mail, to cover its costs, and keeps your choice for 10 years.

More opt-out guides

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