How to opt out of Acxiom's marketing data
Acxiom is a data broker. It licenses data about people and households in the U.S. to companies for their marketing and advertising.
Updated October 16, 2026
Nope is not affiliated with Acxiom. If a step looks different, follow the site's own instructions.
What Acxiom holds
- Your name, postal address, email address and other contact details
- Demographic information, which can include your date of birth where the law allows
- Summarized purchase information, and interests based on the kinds of websites you visit
Acxiom says its marketing products are used by companies, nonprofits, government agencies and political groups, and that it does not sell data to individual consumers.
How to opt out of Acxiom
Open Acxiom's opt-out page: acxiom.com/optout (opens in a new tab)
Under US consumer Opt Out, in the form for a US individual: choose what to opt out of (Select opt out segment), choose that you are opting out for yourself (Who is opting out?), then enter your name and fill in what the form asks next.
Use an email address you check. Acxiom sends a confirmation email, and your request only goes ahead once you respond to it.
No email address? Call Acxiom at 1-877-774-2094 and follow the prompts, or write to Acxiom LLC, Consumer Care Advocate, CWY0301-026, Attention: Consumer Rights Requests, P.O. Box 2000, Conway, AR 72033.
How long does it take?
Acxiom says it processes your request within two weeks (14 days) after you respond to the confirmation email, and that it can take some time after that before the removal is fully in effect.
Does it reach data Acxiom already shared?
No. Acxiom says the opt-out does not remove data that may have been given to marketers before your request. Keep a note of the date you opted out, and send your request again after you move or change your name.
Does it cost anything?
Acxiom's opt-out page lists no fee. If a step asks you to pay, stop.
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